BSBMKG555 Write persuasive copy
Assessment Task 1 - Knowledge questions
Creative brief section description
The objectives of communication include targeting data,
knowledge, and emotion. Personal goals can be an example of
this, like the desire to improve as a public speaker. Team goals
in areas like persuasion or corporate goals in areas like
marketing can also be communication goals.
A positioning strategy is a plan that aims to position a company
or product in a profitable and long-lasting market position. A
profitable market position won't last as long as it can't be
replicated or is "defendable," and vice versa for a position that
can be "defended" but isn't profitable for the company
Customer profile and
Through customer profiling, you may create a portrait of your
clientele to assist you make decisions about how to grow your
business. There are groups of your clients with comparable
goals and characteristics, and there is a representative for
each group with a photo, a name, and a description. Then,
utilising a limited set of customer profiles, or "personas,"
significant design decisions are made.
Your key messages are the major points you want your target
audience to hear and remember. They give the context and
significance of the subjects you want to discuss. Because they
provide you control over communications and help you build
relationships with your target audiences, they are an essential
part of a PR effort.
In the workplace, software and apps that in some way
promote the transmission of information both internally and
outside are commonly referred to as communication tools. In
layman's words, these are tools that enable communication
with co-workers via a variety of media, including messaging,
email, video conferencing, SMS, phone calls, and more.
Call to action
A call to action (CTA) is a remark that is typically featured above
the fold on a landing page or at the conclusion of a piece of
content in order to elicit a quick response from the reader. In
order to persuade the user to click a button or a hyperlink, it is
often a command
A budget is a projection of expected income and expenses for a
specific future time period. It is frequently established and
updated on a regular basis. Budgets can be created by anyone,
any group of people, any organisation, any government, or
pretty much anything else that generates and spends money.
Project managers can see the entire project at once by using a