BSBFIN501 Assessment 3

.docx
School
Western Sydney University **We aren't endorsed by this school
Course
NSW 400160.4
Subject
Business
Date
Nov 13, 2023
Pages
42
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Assessment Task 3 - Project Case study Online Media Solutions is a marketing and web development business based in Melbourne, Australia. From idea to design, development and marketing, we achieve results for our clients and grow their business. We have ventured into the web service industry to offer our superior and unique services to small businesses and organisations. Our experience and expertise in web sales and e-commerce give us the backing to provide solutions that are currently lacking in the market. There is an all-time high demand for web development and marketing for small businesses with signs of rising further. Interestingly, few web developers have taken advantage of this opportunity, leaving the industry with no dominant provider. The high costs of the projects and the focus on more prominent companies and organisations could be the contributing factor as to why this market remains untapped. We have a system that will reduce the project costs dramatically, giving us the opportunity to offer quality services at reduced prices. Mission Our professional team of specialists with industry expertise deliver solutions not only for leading brands but also for non-profit organisations and innovative start-up businesses. We aim to reach success by providing unique yet creative solutions to our customers that will elevate their online presence. Our vision Quality web solutions with a sound technical foundation that enable our clients to impress their customers and improve their online image worldwide. We want to make our customers stand out in the online environment and become the leading provider of online services for small and medium-sized businesses. Keys to success We will offer quality web services to small businesses and organisations at affordable prices. Customised and tailored services. Establishment of alliances and partnerships with internet service providers and organisations involved in computer consultancy Services offered We offer the following services to our clients: Interface and Web Design Services o E-commerce o Web development
o Responsive web design WordPress Development Solutions HTML and CMS Development Services Coding Graphic Design Application development Online marketing o Search Engine Optimisation o Pay Per Click (PPC) Marketing o Content marketing o Social media marketing o Online Email Marketing Copyrighting o Content and Production Copyright Web hosting and support Values Quality service to our clients Integrity and accountability Reliability Quality Innovation Respect Organisational hierarchy
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