BUSM1534 - Marketing for Managers

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BUSM1534 - Marketing for Managers
Executive Summary This report follows the journey of the made-up marketing firm Apricot Consultancy as it takes on the obstacles and achieves successes throughout the Marketing for Managers course. We have explored the realm of marketing analysis designs, such as SWOT analysis along with marketing segmentation, highlighting their real-world uses and benefits, taking influence from Apricot Consultancy's accomplishments in doing so. To round up our work for Apricot Consultancy, we have also produced an analysis of our own value proposition, complete with SWOT analysis and an action strategy for building our personal brand. We have integrated marketing management capabilities and emphasised their significance in today's complex, international marketing environment. This path leads to a determination to develop oneself professionally and personally so as to aid businesses in their efforts to compete on a global scale.
Contents Introduction ......................................................................................................................................... 3 Task 1 Reflecting on Learning Experience - Apricot Consultancy's Challenges and Triumphs .... 3 Task 2 Exploring Marketing Analysis Models - Apricot Consultancy's Application ...................... 4 Model 1 SWOT Analysis ................................................................................................................. 4 Model 2 Marketing Segmentation .................................................................................................. 4 Task 3 Evaluating and Presenting Personal Value Proposition - Drawing Inspiration from Apricot Consultancy ............................................................................................................................ 6 Personality Evaluation .................................................................................................................... 6 Personal Value Proposition ............................................................................................................. 6 SWOT Analysis - Personal Brand (Apricot Consultancy) ............................................................ 7 Ideation (TOWS Analysis) - Personal Brand (Apricot Consultancy) .......................................... 7 Goal Setting - Personal Brand (Apricot Consultancy) .................................................................. 7 Timeline for Action Plan ................................................................................................................. 7 Integration of Marketing Management Capability ....................................................................... 8 References ............................................................................................................................................ 9 List of Tables TABLE 1 SWOT Analysis ................................................................................................................... 3 TABLE 2 Marketing Segmentation .................................................................................................... 4 TABLE 3 Timeline for Action Plan .................................................................................................... 7
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