SIRXMKT006-LAP-F-v1.0

SIRXMKT006 Develop a social media strategy LEARNER ASSESSMENT PACK

Learner Assessment Pack Page | 2 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Australis Institute of Technology and Education (AITE) Level-2, 25 George Street, Parramatta NSW 2150, Australia Website: https://www.aite.edu.au © 2020 Australis Institute SIRXMKT006 - Develop a social media strategy (Release 1) Copyright Notice No part of this resource may be reproduced in any form or by any means, electronic or mechanical, including photocopying or recording, or by an information retrieval system without written permission from Precision RTO Resources. Legal action may be taken against any person who infringes their copyright through unauthorised copying. These terms are subject to the conditions prescribed under the Australian Copyright Act 1968. Copying for Educational Purposes The Australian Copyright Act 1968 allows 10% of this resource to be copied by any educational institute for educational purposes, provided that the institute (or the body that administers it) has given a remuneration notice to the Copyright Agency Limited (CAL) under the Act. For more information, visit www.copyright.com.au . Disclaimer Precision RTO Resources has made a great effort to ensure that this material is free from error or omissions. However, you should conduct your own enquiries and seek professional advice before relying on any fact, statement or matter contained in this document. Precision RTO Resources is not responsible for any injury, loss or damage as a result of resource included or omitted from this material. Information in this course material is current at the time of publication.

Learner Assessment Pack Page | 3 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Version Control & Document History Date Summary of modifications Version 15 February 2022 Version 1 final produced following assessment validation. 1.0

Learner Assessment Pack Page | 4 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Table of Contents Assessment Delivery ............................................................................................................................... 5 Learner Information ................................................................................................................................ 6 Steps for Learners ................................................................................................................................... 8 Reasonable Adjustment .......................................................................................................................... 9 Resources Required for Assessment ..................................................................................................... 10 Accessing Intranet Pages and External Links ........................................................................................ 12 Assessment Agreement ........................................................................................................................ 13 Assessment Tasks .................................................................................................................................. 15 Contextualisation of Assessments by RTOs .......................................................................................... 16 Knowledge Assessment .......................................................................................................... 17 Practical Assessment .............................................................................................................. 37 Workplace Assessment ....................................................................................................... 38 Assessment Overview ............................................................................................................... 38 Task 1: Determine Organisational Social Media Objectives ..................................................... 40 Task 3: Determine Social Media Activity ................................................................................... 44 Task 4: Establish Social Media Policies and Procedures ........................................................... 46 Task 5: Develop Social Media Strategy ..................................................................................... 48 Task 6: Monitor Social Media Activity ....................................................................................... 50 Task 7: Evaluate Social Media Activity ...................................................................................... 52 Assessment Workbook Checklist ................................................................................................ 54 Assessment Workbook Checklist ............................................................................................. 55 Recording .................................................................................................................................. 58 Record of Assessment ............................................................................................................ 59

Learner Assessment Pack Page | 5 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Learner Assessment Pack Assessment Delivery

Learner Assessment Pack Page | 6 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Learner Information This Learner Assessment Pack is designed for you to complete the assessment for SIRXMKT006 - Develop a social media strategy (Release 1) . It may refer to your own workplace/organisation, or to a simulated business provided by your assessor. The assessment tasks include the Knowledge Assessment where you need to demonstrate your knowledge and understanding of the unit, and the Practical Assessment, where you need to demonstrate your skills required in the unit. It is recommended that you complete the Practical Assessments in your own workplace/organisation. If you don't have access to a real workplace, you can complete the assessment in a simulated environment where resources and conditions similar to a workplace must be accessed. Ensure to discuss this with your assessor prior to commencing with the assessment. Each Learner Assessment Pack is made up of four parts: Assessment Delivery Learner Information Steps for Learner Assessment Agreement Assessment Tasks Assessment Tasks, including:  Knowledge Assessment  Practical Assessment Assessment Workbook Checklist Assessment Workbook Checklist Recording Record of Assessment

Learner Assessment Pack Page | 7 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Before you commence your assessment, ensure that you have a good knowledge of the subject, have thoroughly read your Learner Resource, and clearly understand the assessment requirements and the expectations of the industry to which the assessment is related. Assessments are designed to be completed using your industry/organisation, but your Registered Training Organisation (RTO) may assist you by contextualising the unit to be completed in a simulated workplace environment. You will be required to demonstrate knowledge and skills which must be observed directly by your assessor. Where the observation task may be difficult for the assessor to directly observed, a video recording of the practical observation task must be submitted as supplementary evidence. Verification from at least one third-party signatory, and preferably two or more witnesses is required to confirm your demonstration of these practical knowledge and skills. These witnesses would usually be your current or recent supervisors, or your assessor. The practical assessment tasks may be completed using your own workplace, a simulated environment, or a mix of both, as instructed by your assessor. To contextualise this assessment to your industry/organisation, you may be asked by your assessor to provide additional information based on your industry/organisation. Instructions are given for each task. If you have questions, or unclear how to proceed, consult with your assessor. Records of all aspects of the assessment must be kept in your Learner Assessment Pack The record of assessment is a legal document and must be signed, dated, and a copy stored as required by your Registered Training Organisation (RTO).

Learner Assessment Pack Page | 8 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Steps for Learners Your Learner Assessment Pack: 1. Upon receiving your Learner Assessment Pack, discuss with your assessor the expectations and requirements of this assessment. You may also need to supply contact details of one or two work referees who can confirm your skills in the industry. Discuss with your assessor if you intend to undertake the practical assessment tasks based on your employing organisation, in a simulated business, or in a mix of both. 2. Your Learner Assessment Pack is where you will get the task information. Complete each task as instructed using either your own workplace, or using a simulated business, as discussed with your assessor. 3. After you complete your assessment, gather and submit your evidence documents as detailed in the task(s) in the timeframe agreed with your assessor. Your assessor will advise you if there are any further steps for you to take to satisfactorily complete this assessment.

Learner Assessment Pack Page | 9 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Reasonable Adjustment Adapted Reasonable Adjustment in teaching, learning and assessment for learners with a disability - November 2010 - Prepared by - Queensland VET Development Centre Reasonable adjustment in VET is the term applied to modifying the learning environment or making changes to the training delivered to assist a learner with a disability. A reasonable adjustment can be as simple as changing classrooms to be closer to amenities or installing a particular type of software on a computer for a person with vision impairment. Why make a reasonable adjustment? We make reasonable adjustments in VET to make sure that learners with a disability have:  The same learning opportunities as learners without a disability, and  The same opportunity to perform and complete assessments as those without a disability. Reasonable adjustment applied to participation in teaching, learning and assessment activities can include:  Customising resources and assessment activities within the training package or accredited course  Modifying the presentation medium  Learner support  Use of assistive/adaptive technologies  Making information accessible both before enrolment and during the course  Monitoring the adjustments to ensure learners needs continue to be met Assistive/Adaptive Technologies Assistive/Adaptive technology means 'software or hardware that has been specifically designed to assist people with disabilities in carrying out daily activities' (World Wide Web Conso rtium - W3C). It includes screen readers, magnifiers, voice recognition software, alternative keyboards, devices for grasping, visual alert systems, digital note-takers. IMPORTANT: Reasonable adjustment made for collecting learner assessment evidence must not impact on the standard expected by the workplace, as expressed by the relevant unit(s) of competency. For example, if the assessment were gathering evidence of the learner's competency in writing, allowing the learner to complete the assessment verbally would not be a valid assessment method. The method of assessment used by any reasonable adjustment must still meet the competency requirements.

Learner Assessment Pack Page | 10 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Resources Required for Assessment To complete the Practical Assessment tasks, you will require access to:  Computer with internet and email access, and a working web browser  Installed software: Word, Adobe Acrobat Reader, Internet Browser  A workplace, or a simulated workplace environment that will allow you access to: o Information technology hardware, such as:  Desktop computers or laptops  Tablets  Smartphones o Information technology software, such as:  Facebook  Instagram  Twitter o Online information systems, such as:  Google Chrome  Safari  Microsoft Edge  Social media applications o Social media platforms, such as:  Facebook  Instagram  Twitter  Reddit  WordPress o Social media reports, such as:  Social media activity reports  Social media usage reports

Learner Assessment Pack Page | 11 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute o Workplace documents containing information on the following:  Organisational strategic objectives for Workplace Assessment Task 1 .  Information on the organisation's target market for Workplace Assessment Task 1 .  Organisation's existing systems for Workplace Assessment Task 3 .  Marketing plan for Workplace Assessment Task 4 .  Marketing strategy for Workplace Assessment Task 4 .  Customer service standards for Workplace Assessment Task 4 and Workplace Assessment Task 5 . o Business policies and procedures for Workplace Assessment Task 3 . o Legal requirements related to social media use for Workplace Assessment Task 4 . o Ethical requirements related to social media use for Workplace Assessment Task 4 . o Workplace templates, including or similar to the following:  Social Media Review Template for Workplace Assessment Task 1 .  Social Media Platform Evaluation Template for Workplace Assessment Task 2 .  Social Media Opportunity Evaluation Template for Workplace Assessment Task 3 .  Social Media Activity Policies and Procedures Template for Workplace Assessment Task 4 .  Social Media Strategy Template for Workplace Assessment Task 5 .  Social Media Activity Monitoring Template for Workplace Assessment Task 6 .  Social Media Activity Evaluation Template for Workplace Assessment Task 7 . o People, including at least one relevant personnel who will conduct the social media activity Relevant personnel refer to the corresponding organisational staff involved in conducting each social media activity.

Learner Assessment Pack Page | 12 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Accessing Intranet Pages and External Links Some assessment tasks may require you to access specific pages from the simulated business, Bounce Fitness and/or external webpages. Links to these pages are formatted in Blue Text . To access these, hold the Ctrl key for Windows users while clicking on these links. For Mac users , directly click the link. The simulated business, Bounce Fitness, can be accessed by going to http://bouncefitness.precisiongroup.com.au. Login to Bounce Fitness using the username and password provided by your Registered Training Organisation (RTO).

Learner Assessment Pack Page | 13 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Assessment Agreement Instructions: Complete this section in the Learner Assessment Pack for each learner. 1. Discuss each section of the Assessment Agreement with the learner to identify the Delivery Method and Assessment Pathway to be undertaken, and to ensure that the Assessment Conditions and Resources Required are present in the assessment environment. 2. Tick each section as applicable to the learner's situation. 3. Have the learner and you sign the confirmation at the end of this agreement. Please tick at least one of the following for each section:  Delivery Method Classroom ☐ Small Group ☐ One-on-One ☐ Online ☐ Other (please describe) ☐ Assessment Pathway (for Practical Assessment) Learner's Organisation (Pre -assessment meeting conducted) ☐ Simulated Workplace Environment (Contextualised by RTO) ☐

Learner Assessment Pack Page | 14 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Assessment Conditions Skills must be demonstrated in a service industries environment. This can be: An industry workplace ☐ A simulated industry workplace ☐ Assessment must ensure of: Information technology hardware and software ☐ Online information systems ☐ Social media platforms ☐ Social media usage and activity reports ☐ Assessors must satisfy the Standards for Registered Training Organisations' requirements for assessors. ☐ I confirm that the activities and assessment completed for this unit are my own work, and comply with all relevant copyright and plagiarism rules. I understand that if there is any doubt in the authenticity of any piece of my assessment submission, I can be orally examined, and the signatory of evidence records may be contacted. Learner's name Learner's signature Date Assessor's name Assessor's signature Date End of Assessment Agreement

Learner Assessment Pack Page | 15 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Learner Assessment Pack Assessment Tasks

Learner Assessment Pack Page | 16 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Tasks Complete all tasks in this assessment as instructed. If you have questions, consult with your assessor. Contextualisation of Assessments by RTOs Contextualisation is the process of modifying assessment tools to make learning more meaningful for learners and their employers. Precision RTO Resources recommends that your RTO contextualise the assessment tools to suit particular industry requirements and specific organisational requirements before using them. Contextualisation must retain the integrity of the assessment and the outcome of the unit of competency.

Learner Assessment Pack Page | 17 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Knowledge Assessment Question 1 Identify at least one provision from each legislation listed below that applies to using social media for business purposes. Legislation Provision that Applies to Using Social Media for Business Purposes i. Competition and Consumer Act 2010 Access Part 4C - Payment surcharges Division 5 Investigation power ii. Privacy Act 1988 Access Part 6A - Dealing with personal information in emergencies and disasters Division 3 Provisions dealing with the use and disclosure of personal information

Learner Assessment Pack Page | 18 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Question 2 Answer the questions below based on the given document below. Social Media and Online Commentary Codes of Conduct https://advertisingcouncil.org.au/resources/codes-regulations/ Sourced from Codes & Regulation Advertising Council Australia . a. Identify the three guidelines in working with copyrighted materials. Access Guidelines for Brands (Commercial Use) Item 7 i. ii. iii.

Learner Assessment Pack Page | 19 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute b. Identify the eight guidelines in using social media platforms for commercial use. i. ii. iii. iv. v. vi. vii. viii.

Learner Assessment Pack Page | 20 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Question 3 Read the scenario about trends in social media related to consumer engagement. Meghan opened a small diner downtown. During the first week of opening the diner, Meghan had very little success in customer retention as people just seem to come and go without growing attachment to the business. Her friend Roxie suggested to use Facebook, a social media platform popular for promoting businesses, to build customer support. Convinced of her friend's suggestion, Meghan started posting photos of the diner's menu on Facebook with the aim to build relationship and customer retention through social media engagements. She prioritised developing a positive relationship with platform users. Aside from posting photos and videos of her diner and its menu, Meghan sees to it that she responds to every message and comment she receives regarding her diner. Answer the questions that follow. a. Identify the role of Facebook in assisting Meghan to build her diner. b. Identify the trend that Meghan capitalised on for promoting her diner.

Learner Assessment Pack Page | 21 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Question 4 Read the scenario about trends in social media related to consumer feedback. Britney is an online seller, using social media platforms to sell all sorts of merchandise. However, during one of her livestreams in which she actively sells products to live viewers, her internet connection was repeatedly interrupted due to service provider issues. This instance recurred repeatedly over several weeks which had her frustrated with her internet service provider, UDC. Britney used Twitter, a social media platform where you can voice out anything that comes into mind, to lash out against UDC while using the hashtag '#UDCWorstInternetProvider'. To her surprise, she found out that the hashtag is a current trend as people who had the same experience with her used the platform to voice out their grievances over the matter. Answer the questions that follow. a. Identify the role of Twitter in assisting Britney express her opinion over her internet provider. b. Identify the trend that Britney found to align with her experience.

Learner Assessment Pack Page | 22 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Question 5 Read the scenario about trends in social media related to generating sales. Felix leads a team that sells garden tools. One of their new products, Hextech Garden Pro 5000, a motorised garden shovel that allows the user to shape lawns with high precision, will be released to the market in a few weeks. To build momentum during release, Felix advised his team to follow a trend in promoting the product on TikTok, a video streaming social media platform. The team took advantage of the opportunity and initiated a trend of posting a video on TikTok of using the product to shape lawns into funny images. Users of the platform followed the trend which boosted the sales of the product. Answer the questions that follow. a. Following Felix's advice, identify the promotion initiated by the team. b. Identify for what purpose did Felix's team used TikTok.

Learner Assessment Pack Page | 23 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Question 6 Read the scenario about trends in social media related to promotions and marketing. Tony just recently opened a bar but had trouble attracting guests to visit. As a marketing scheme, he decided to make YouTube videos to get the attention of potential guests. As a form of promotion, he hired stuntmen who was filmed to be in an action-filled spy scene. At the end of each scene, the video shows the stuntmen celebrating at the bar right before flashing the bar's logo. People loved the idea which made him make more promotional video advertisements. Another one of his ads show a normal working guy having a rough day but ends the day relaxing in his bar. The success of the video promotions proved to be an effective marketing scheme as people flooded Tony's bar every day. Answer the questions that follow. a. Briefly explain the marketing scheme that Tony use to get the attention of potential guests. b. Identify at least two promotions that Tony made to promote his bar. i. ii.

Learner Assessment Pack Page | 24 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Question 7 Read the scenario about trends in social media related to branding. Marx started his own clothing line just recently. A current trend for clothing companies is hiring social media influencers to pose and advertise their designs in various social media platforms. Marx's clothing line hopes to promote expressing oneself and being more confident or comfortable with their individuality with his wacky, out of this world, feel good yet elegant designs. Following the trend done by other clothing companies, Marx hired comedians and theatre actors and actresses as they represent confidence in freedom of self-expression and representation. Additionally, people who likes having fun would find this branding relatable and would be more natural to support. Answer the questions that follow. a. Briefly explain the branding that Marx was going for. b. Identify the people hired by Marx to promote his brand. c. Briefly explain how the identified people hired by Marx would appropriately promote his branding.

Learner Assessment Pack Page | 25 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Question 8 Complete the table below about social media platforms by identifying the following: a. At least one example of the type of social media platform listed below b. At least two key features of the example of social media platform identified c. At least two benefits of using the identified example of social media platform d. At least two limitations of using the identified example of social media platform e. The function of the example of social media platform identified f. The target audience of the example of social media platform identified g. The platform users of the example of social media platform identified h. The terms of use of the example of social media platform identified

Learner Assessment Pack Page | 26 SIRXMKT006 - Develop a social media strategy Australis Institute of Technology and Education (AITE) © 2020 Australis Institute Types of Social Media Platforms Example of Type of Social Media Platform Key Features Benefits Limitations Function Target Audience Platform Users Terms of Use 1. Social networking i. i. i. ii. ii. ii. 2. Media sharing i. i. i. ii. ii. ii. 3. Blogging i. i. i. ii. ii. ii.

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 27 Question 9 Access your organisational policies and procedures for the following:  Appropriate use of social media  Appropriate content use and posting  Handling of complaints  Crisis management  Meeting legal responsibilities  Meeting ethical responsibilities  Privacy and security Complete the table below regarding key contents of organisational social media policies and procedures: a. Identify the policy statement related to social media use for each policies and procedure listed below. b. Outline the procedures in implementing the identified policy statement. You must submit a copy of the accessed organisational policies and procedures to your assessor. Policies and Procedures Policy Statement Procedures in Implementing Identified Policy Statement i. Appropriate use of social media ii. Appropriate content use and posting

Learner Assessment Pack 28 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources iii. Handling of complaints iv. Crisis management v. Meeting legal responsibilities vi. Meeting ethical responsibilities vii. Privacy and security

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 29 Question 10 Complete the table below about techniques in promoting organisation through social media: a. Identify at least two techniques in achieving each business aspect through the use of social media. b. Briefly explain how the identified technique can achieve each business aspect through the use of social media. Business Aspect Technique How Technique Achieves Business Aspect i. Customer engagement 1. 2. ii. Brand awareness 1. 2.

Learner Assessment Pack 30 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources iii. Brand advocacy 1. 2. iv. Increased sales 1. 2. v. Improved reach 1. 2.

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 31 Question 11 Complete the table below regarding the roles and benefits of user-generated content: a. In 50 words or more, briefly explain the purpose of each user-generated content listed below in building an organisation's social media presence. b. Identify at least two benefits for each user-generated content in building an organisation's social media presence. User-Generated Content Purpose Benefit i. Blog posts 1. 2. ii. Video contents 1. 2.

Learner Assessment Pack 32 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Question 12 Complete the table below regarding social media strategy: a. Briefly explain the purpose of each section of social media strategy listed. b. Identify at least two contents of each section of social media strategy listed. Section of Social Media Strategy Purpose Contents of Each Section of Social Media Strategy i. Calendar of activities 1. 2. ii. Resourcing requirements 1. 2. iii. Content strategy 1. 2. iv. Engagement strategy 1. 2.

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 33 v. Activity tracking 1. 2. vi. Engagement tracking 1. 2. vii. Key performance indicators and evaluation criteria 1. 2. viii. Action plan 1. 2.

Learner Assessment Pack 34 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Question 13 Complete the table below regarding social media strategy: a. Identify at least two tools in tracking social media activity. b. Briefly explain how each identified tool is used in tracking social media activity. Tools in Social Media Activity Tracking How Each Tool is Used to Track Social Media Activity i. ii.

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 35 Question 14 Complete the table below regarding social media issues: a. Briefly explain the impact of each social media issue listed below to the organisation. b. Identify at least two strategies in handling each social media issue listed Social Media Issues Impact to the Organisation Strategies in Handling Each Issue i. Not having enough resources 1. 2. ii. Failing to establish community of followers 1. 2. iii. Ineffective tracking results 1. 2.

Learner Assessment Pack 36 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Question 15 Complete the table below regarding social media crisis: a. Briefly explain the impact of each social media crisis listed below to the organisation. b. Identify at least two strategies in handling each social media crisis listed Social Media Crisis Impact to the Organisation Strategies in Handling Each Crisis i. Multi-channel crisis 1. 2. ii. Emerging crisis 1. 2. iii. Industry crisis 1. 2.

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 37 Practical Assessment The Practical Assessment is a set of tasks that must be completed in the workplace, or a simulated workplace set up for the purpose of skills assessment. To be assessed for this unit of competency, you must demonstrate your skills and knowledge to develop a social media strategy for organisational use. The Practical Assessments in this workbook include: 1. Workplace Assessment A series of tasks assessing the learner's practical knowledge and skills relevant to the unit of competency. This includes the learner completing workplace documents or similar as evidence of competent performance. 2. Workplace Practical Observation A set of assessment tasks where the learner must demonstrate practical skills relevant to the unit of competency. These skills are to be demonstrated while being observed by the assessor. IMPORTANT!  All signatures/initials in your submissions, including yours, must be handwritten and dated. Submissions with signatures/initials must be scanned.  The supervisor/observer who completes and signs your evidence submissions must provide their real name, co ntact number, and email address for your assessor's reference.  Should you encounter issue or concerns regarding your assessment, contact your assessor.

Learner Assessment Pack 38 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Workplace Assessment Assessment Overview This workplace assessment requires you to develop a social media strategy for at least one organisational social media activity. This assessment is divided into four tasks:  Task 1: Determine Organisational Social Media Objectives  Task 2: Choose Social Media Platform  Task 3: Determine Social Media Activity  Task 4: Establish Social Media Policies and Procedures  Task 5: Develop Social Media Strategy  Task 6: Monitor Social Media Activity  Task 7: Evaluate Social Media Activity You are required to complete the assessment tasks in the workplace, or a simulated workplace set up for the purpose of skills assessment. Each task comes with a set of instructions. You are to follow these instructions to complete the assessment. Each task will require you to either:  Submit completed workplace templates and/or any required documentation; or  Demonstrate task requirements while being observed by the assessor. Some tasks may include both requirements. These will serve as evidence of your task completion. Before starting this assessment, your assessor will discuss with you these instructions, resources, and guidance for satisfactorily completing the tasks.

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 39 You are required to:  Complete the tasks within the time allowed, as scheduled in-class roll.  Determine organisational social media objectives  Compare at least three social media platforms and choose one platform that matches the organisation's needs  Determine opportunities relevant to organisational social media use  Develop policies and procedures to be considered in conducting social media activity  Develop a social media strategy in conducting the social media activity  Conduct the social media activity  Monitor the performance of the social media activity for at least three instances  Evaluate the performance of the social media activity Resources Required for Assessment Resources you need to access to complete the workplace assessment are outlined in the Resources Required for Assessment section of this workbook, and in the corresponding Assessor's Checklist and/or Observation Form of each task. Discuss each requirement with your assessor before commencing with each task. They will organise the resources required for this assessment. IMPORTANT: Additional workplace resources may be required upon the contextualisation of this assessment. Forms and Templates Generic forms and templates to be used for the assessments are specified for each task, unless otherwise stated . These can be accessed from the following link: SISXMKT006 Forms and Templates If you are currently in a workplace, use similar workplace templates and forms used by your organisation to complete each assessment task. Discuss with your supervisor and your assessor first to ensure that the forms/templates you will use cover all criteria required by each assessment task. Review these forms and templates with your assessor before starting the task.

Learner Assessment Pack 40 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Task 1: Determine Organisational Social Media Objectives ASSESSMENT INSTRUCTIONS This task will require you to create a social media review to assess the organisation's social media objectives. Use your workplace/organisation's template to complete this task, or use the Social Media Review template provided at the Bounce Fitness site. To complete this task, you must:  Access and review workplace documents containing information on the following: o Organisational strategic objectives o Information on the organisation's target market  Reviews at least two organisational strategic objectives  Identify at least two of each of the following: o Objectives for social media use o Priorities for social media use  Identify the following information about the organisation's target market : o Demographic o At least three preferred social media platforms of the target market o Social media use o At least two social media behaviour  Analyse each information identified against objectives identified  Identify at least two emerging trends in social media  Analyse each identified emerging trends in social media against objective and priorities identified.  Log all sources accessed to complete this task  Create at least one social media review document with information from above

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 41 Review Workplace Assessment Task 1 - Assessor's Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Submit the social media review document to your assessor. Include any supplementary documents/sources used to complete the social media review document, including:  Workplace documents containing information on the following: o At least two organisational strategic objectives o Information on the organisation's target market

Learner Assessment Pack 42 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Task 2: Choose Social Media Platform ASSESSMENT INSTRUCTIONS This task will require you to complete a social media platform evaluation document to compare at least three social media platforms and choose one platform that matches the organisation's needs. Use your workplace/organisation's template to complete this task, or use the Social Media Platform Evaluation template provided at the Bounce Fitness site. To complete this task, you must:  Access and review the social media review document submitted in Workplace Assessment Task 1 .  Identify at least two of each of the following: o Organisational needs o Target market needs o Organisational social media requirements  Review at least three social media platforms for organisational use Social media platforms to be reviewed for organisational use must be the same social media platforms identified in Workplace Assessment Task 1.  Research for the following for each platform identified: o At least two key features o At least two benefits o At least two limitations o Functionality of platform o Target audience o Key users o Terms of use

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 43  Compare all information identified for each platform.  Select at least one social media platform that best meet the identified needs.  Create at least one social media platform evaluation with information from above.  Record all information collected in a social media platform evaluation document Review Workplace Assessment Task 2 - Assessor's Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Submit the following to your assessor:  Social media platform evaluation document  Evidence of Researching Information for Social Media Platforms Evidence must be at least one of the following: o Email correspondence o Meeting minutes o Video recording of the learner doing research

Learner Assessment Pack 44 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Task 3: Determine Social Media Activity ASSESSMENT INSTRUCTIONS This task will require you to create a social media opportunity evaluation document to determine opportunities relevant to organisational social media use. Use your workplace/organisation's template to complete this task, or use the Social Media Opportunity Evaluation template provided at the Bounce Fitness site. To complete this task, you must:  Access and review the following: o Social media review document submitted in Workplace Assessment Task 1 . o Social media platform evaluation document submitted in Workplace Assessment Task 2 . o Workplace documents containing information on the organisation's ex isting systems o Business policies and procedures  Identify at least two of each of the following: o Existing systems of the organisation o Business procedures  Identify at least two opportunities for each of the following using the social media platform identified in Workplace Assessment Task 2 : o Integrating social media with existing systems o Integrating social media with existing business procedures o Maximising business exposure o Building brand awareness o Building online community

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 45  Identify at least two social media activities to address opportunities identified  Create at least one social media opportunity evaluation with information from above Review Workplace Assessment Task 3 - Assessor's Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Submit the social media platform evaluation document to your assessor. Include any supplementary documents/sources used to complete the social media platform evaluation document, including:  Workplace documents containing information on the organisatio n's existing systems  Business policies and procedures

Learner Assessment Pack 46 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Task 4: Establish Social Media Policies and Procedures ASSESSMENT INSTRUCTIONS This task will require you to develop policies and procedures to be considered in conducting each social media activity identified in Workplace Assessment Task 3 . Use your workplace/organisation's template to complete this task, or use the Social Media Activity Policies and Procedures template provided at the Bounce Fitness site. To complete this task, you must:  Access and review the following: o Social media opportunity evaluation document submitted in Workplace Assessment Task 3 . o Organisational documents, including:  Marketing plan  Marketing strategy  Customer service standards o Legal requirements related to social media use o Ethical requirements related to social media use  Develop policies and procedures on conducting each social media activity identified in Workplace Assessment Task 3, by identifying the following: o At least two legal requirements o At least two ethical requirements o At least two provisions of each requirements identified o Scope of social media activity policies and procedures o Social media guidelines on the following:  Social media engagement  Social media content use  Social media posting  Appropriate use of social media  Meeting legal and ethical requirements  Privacy and security

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 47 o Trouble management guidelines on the following:  Issue management  Crisis management  Complaint handling  Ensure that developed policies and procedures are: o Customer-focused o Aligned with the following:  Organisational marketing plan  Organisational marketing strategy  Record all information collected in a social media activity policies and procedures document Review Workplace Assessment Task 4 - Assessor's Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Submit at least two social media activity policies and procedures document to your assessor - one for each social media activity. Include any supplementary documents/sources used to complete the social media activity policies and procedures document, including:  Organisational documents, including: o Marketing plan o Marketing strategy o Customer service standards  Legal requirements related to social media use  Ethical requirements related to social media use

Learner Assessment Pack 48 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Task 5: Develop Social Media Strategy ASSESSMENT INSTRUCTIONS This task will require you to develop a social media strategy in conducting each social media activity identified in Workplace Assessment Task 3 . Use your workplace/organisation's template to com plete this task, or use the Social Media Strategy template provided at the Bounce Fitness site. To complete this task, you must:  Access and review the following: o Social media review document submitted in Workplace Assessment Task 1 . o Social media opportunity evaluation document submitted in Workplace Assessment Task 3 . o Social media activity policies and procedures document submitted in Workplace Assessment Task 4 . o Documents containing information on customer service standards Document submitted must be the same documents submitted as supplementary evidence in Workplace Assessment Task 4.  Develop a social media strategy in implementing each social media activity over a three- month period, by identifying the following: o At least one strategy for each of the following:  Social media content development  Customer engagement  Customer service o The following for each strategy:  At least two key responsibilities  At least two resourcing requirements  Timeframes

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 49 o Social media calendar, which includes:  Strategies to be implemented  Schedule of the social media activity  At least three dates of monitoring instances Each instance must be one month apart and must be done consecutively over the span of three months  Promotional activities to be conducted  Determine measurement of success for the social media activity, including: o At least two key performance indicators o Evaluation criteria  Identify at least one method of tracking the social media activity, including: o Engagement o Activity o Reach  Identify at least one method of analysing each tracking method identified.  Ensure that the social media strategy developed align with the following: o Organisational objectives o Customer service standards  Record all information collected in a social media strategy document for at three monitoring instances - one for each month. Review Workplace Assessment Task 5 - Assessor's Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Submit at least two social media strategy documents to your assessor - one for each social media activity.

Learner Assessment Pack 50 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Task 6: Monitor Social Media Activity ASSESSMENT INSTRUCTIONS This task will require you to conduct the social media activity following the social media strategy developed in Workplace Assessment Task 5 and monitor the performance for at least three instances. Use your workplace/organisation's template to complete this task, or use the Social Media Activity Monitoring template provided at the Bounce Fitness site. To complete this task, you must:  Access and review the following: o Social media activity policies and procedures document submitted in Workplace Assessment Task 4 . o Social media strategy document submitted in Workplace Assessment Task 5 .  Share information of the following identified in Workplace Assessment Task 5 to at least one relevant personnel: o Each social media strategy o Each social media action plan o Social media calendar o Social media policies and procedures Relevant personnel refer to the corresponding organisational staff involved in conducting each social media activity.  Identifies the following to be used for activity monitoring: o Technology Technology refers to the software application used to access the social media platform. o Device  Identify at least one action plan to resolve and minimise occurrence of the following: o Issue identified o Crisis identified

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 51  Monitor the following related to each social media activity for at least three instances over three months: o At least one social media issue o At least one social media crisis o Social media engagement o Activity o Reach o Content posts according to policies and procedures  Apply each action plan identified to resolve and mitigate each trouble.  Record all information collected in a social media activity monitoring document Review Workplace Assessment Task 6 - Assessor's Checkl ist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Submit the following to your assessor:  Social media activity monitoring document  Evidence of communication with relevant personnel Evidence must be at least one of the following: o Email correspondence o Meeting minutes o Video recording of the meeting conducted When using this as evidence, ensure to inform the relevant stakeholders of the purpose of the recording before doing so .  Evidence of taking action to resolve and mitigate trouble identified Evidence must be at least one of the following: o Email correspondence o Meeting minutes o Video recording of the learner taking action to resolve and mitigate each trouble identified

Learner Assessment Pack 52 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Task 7: Evaluate Social Media Activity ASSESSMENT INSTRUCTIONS This task will require you to evaluate the performance of the social media activity monitored in Workplace Assessment Task 6 and identify areas for improvement. Use your workplace/organisation's template t o complete this task, or use the Social Media Activity Evaluation template provided at the Bounce Fitness site. To complete this task, you must:  Access and review the following: o Social media strategy document submitted in Workplace Assessment Task 5 . o Social media activity monitoring document submitted in Workplace Assessment Task 6 . o Organisational documents, including:  Marketing plan  Marketing strategy Document submitted must be the same documents submitted as supplementary evidence in Workplace Assessment Task 4.  Analyse the following information about each social media performance based on each monitoring instance completed in Workplace Assessment Task 6: o Social media engagement o Activity o Reach  Identify each social media activities overall performance in terms of social media engagement, activity and reach.  Evaluate each social media activity performance against the performance indicators established in the social media strategy document submitted in Workplace Assessment Task 5 .  Identify level of success achieved by each social media activity based using success indicators identified in Workplace Assessment Task 5 .  Identify at least two opportunities for future improvement in using the social media platform used for each social media activity. .

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 53  Identify at least two recommended revisions for each area of improvement identified.  Modify the organisational marketing strategy and marketing plan by implementing each identified recommendation. Review Workplace Assessment Task 7 - Assessor's Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Submit the following to your assessor:  Social media activity evaluation document  Modified organisational marketing strategy  Modified organisational marketing plan

Learner Assessment Pack 54 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Learner Assessment Pack Assessment Workbook Checklist

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 55 Assessment Workbook Checklist Instructions: Your assessor will review your submissions against the checklist below. This section is to be completed by your assessor. The learner has completed the Knowledge Assessment in this workbook  Knowledge Assessment Questions ☐ The learner has completed the Practical Assessments in this workbook and has submitted all the required evidence:  Workplace Assessment Task 1: Determine Organisational Social Media Objectives Social media review document ☐ Supplementary evidence, including the following: a. Workplace documents containing organisational strategic objectives ☐ b. Workplace documents containing information on the organisation's target market ☐ Task 2: Choose Social Media Platform Social media platform evaluation document ☐ Evidence of researching information for social media platforms Specify evidence submitted: ☐

Learner Assessment Pack 56 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Task 3: Determine Social Media Activity Social media opportunity evaluation document ☐ Supplementary evidence, including the following: a. Workplace documents containing information on the organisation's existing systems ☐ b. Business policies and procedures ☐ Task 4: Establish Social Media Policies and Procedures At least two social media activity policies and procedures documents ☐ Supplementary evidence, including the following: a. Organisational documents, including: i. Marketing strategy ☐ ii. Marketing strategy ☐ iii. Customer service standards ☐ b. Legal requirements related to social media use ☐ c. Ethical requirements related to social media use ☐ Task 5: Develop Social Media Strategy At least two social media strategy documents ☐

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 57 Task 6: Monitor Social Media Activity Social media activity monitoring document ☐ Evidence of communication with relevant personnel Specify evidence submitted: ☐ Evidence of taking action to resolve and mitigate trouble identified Specify evidence submitted: ☐ Task 7: Evaluate Social Media Activity Social media activity monitoring document ☐ Modified organisational marketing strategy ☐ Modified organisational marketing plan ☐

Learner Assessment Pack 58 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Learner Assessment Pack Recording

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 59 Record of Assessment Instructions: This section is to be completed by your assessor. Assessment Details Learner Course Code Unit of Competency SIRXMKT006 - Develop a social media strategy Assessor Name RTO

Learner Assessment Pack 60 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Assessment Activity Satisfactory Needs more evidence Knowledge Assessment Knowledge Assessment Question 1 ☐ ☐ Knowledge Assessment Question 2 ☐ ☐ Knowledge Assessment Question 3 ☐ ☐ Knowledge Assessment Question 4 ☐ ☐ Knowledge Assessment Question 5 ☐ ☐ Knowledge Assessment Question 6 ☐ ☐ Knowledge Assessment Question 7 ☐ ☐ Knowledge Assessment Question 8 ☐ ☐ Knowledge Assessment Question 9 ☐ ☐ Knowledge Assessment Question 10 ☐ ☐ Knowledge Assessment Question 11 ☐ ☐ Knowledge Assessment Question 12 ☐ ☐ Knowledge Assessment Question 13 ☐ ☐ Knowledge Assessment Question 14 ☐ ☐ Knowledge Assessment Question 15 ☐ ☐

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 61 Workplace Assessment Task 1: Determine Organisational Social Media Objectives ☐ ☐ Task 2: Choose Social Media Platform ☐ ☐ Task 3: Determine Social Media Activity ☐ ☐ Task 4: Establish Social Media Policies and Procedures ☐ ☐ Task 5: Develop Social Media Strategy ☐ ☐ Task 6: Monitor Social Media Activity ☐ ☐ Task 7: Evaluate Social Media Activity ☐ ☐

Learner Assessment Pack 62 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Context Details Satisfactory Needs more evidence ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Supervisor/Observer Verification Log Supervisor/Observer Name Role in the Assessment Contact Details Date of Contact Supervisor/Observer verifies the learner's submissions ☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 63 Assessor's Comments Remarks/feedback Details of further evidence required Please tick the appropriate box. Yes No Comments and further action required are noted in the Learner Assessment Pack ☐ ☐ Results discussed and agreed to by the learner You have the right to appeal the outcome of your assessment. ☐ ☐ The Learner is ☐ Competent ☐ Not Yet Competent Assessor's signature Date signed I further confirm that I have verified the learner's submissions by contacting the learner's supervisor and/or observer whose names appear in the Supervisor/Observer Verification Log above. After reassessment, the Learner is: ☐ Competent ☐ Not Yet Competent Assessor's signature Date signed

Learner Assessment Pack 64 SIRMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources Learner's Comments The signature confirms that I have submitted all my own work, and agree with the assessment decision and feedback. Learner's signature Date signed

Learner Assessment Pack SIRXMKT006 - Develop a social media strategy (Release 1) Learner Assessment Pack Produced 15 February 2022 © Precision RTO Resources 65 End of Document