The high-end Movado brand makes both trendy and elegant timepieces. Many
watch aficionados are on the fence about its quality-to-price ratio because the
prices of certain of its timepieces can exceed expectations in certain contexts.
Movado is more accurately categorized as a luxury watch brand that can take on
the likes of Bulova and Victorinox while standing head and shoulders above Skagen
and Fossil. When it comes to watches, Movado generally competes in the
"accessible luxury" sector. The price tags on most of their watches sit between $750
and $3,500. Here, shoppers may get watches at prices that are within their comfort
zone while still having access to more expensive options.
These fashion watch subsets have accounted for about half of their total watch
sales in the last few years. They fall under Movado's fashion watch category and
can cost anything from $75 to $500. Movado set out to provide "radically fair prices"
to make their products more affordable for cash-strapped millennials. The company
isn't hesitant to test the waters in a market that could detract from the prestige of
their more expensive timepieces and fine jewelry. Movado has carved out a certain
subsegment of the watch market, which has led to the company's reputation as
both a luxury and a fashion watchmaker.
Movado doesn't do a terrible job of telling time and providing a wide variety of
watch types and designs. If you want a high-quality wristwatch but can't quite afford
a Rolex or Audemars Piguet, Movado is an excellent alternative. Movado has shown
through the years that it can succeed by going against the grain, as evidenced by
some of its most unusual and vintage-inspired models. Overall, however, Movado
does not provide anything particularly novel or complicated at this time. Its styles
are neutral enough to mix in with the sea of unconventional watches produced by
the industry's biggest names in the industry. It's easy to see why some people, but
not everyone, choose Movado watches: they're not the cheapest, but they're certain
to save you either a buck or two in comparison to the cost of a premium luxury