Startup Equity Calculator - To Get Started (2)

.docx Startup Equity Calculator - To Get Started Question Who is the CEO? Which founders are coding most of the site/app? Who had the original idea and told the others? If you could magically hire a few developers, would one of the founders become their manager, and if so, who? Which founders are working part-time and will join full-time once you get funding If this founder left, it would severely impact your chances of raising funding If this founder left, your development schedule would be severely impacted If this founder left, it would compromise your launch or initial traction If this founder left, it would probably prevent us from generating revenue quickly Who writes the blog and the marketing copy that goes on the site? Who comes up with most of the features?
Question Who has a spreadsheet with budget estimates or simulations So far, who pays for basic business expenses like printing business cards, web hosting? Who pitches investors? Who is well connected with your target industry, providing introductions to potential customers, journalists and influencers? -------------------------------------------------------------------------------------------------- No. of Shares Post-Financing Ownership (%) Founder 1 (CEO) 2,300,000 23% Founder 2 (CTO) 2,300,000 23% Founder 3 (VP Mktg) 1,700,000 17% Professor/Advisor 200,000 2% Employee options 500,000 5%
Available pool 1,000,000 10% Series A investors 2,000,000 20% Total 10,000,000 100% So now the founders have a plan for stock allocation from the beginning. This technique is far from precise, but it can be a reasonable technique for starting out. And don't forget about vesting, in case things don't work out with one of the players. For more information about vesting, check out our article Founder Basics: Founder's Stock, Vesting and Founder Departures .
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