Combine the biggest names in music, the mouthwatering taste of local cuisine, and
the extensive possibilities of the state fair, you have the most anticipated seasonal
event of the year
Summerfest. Our 45-
day marketing campaign "Hear the
Harmony" will pr
omote the grand reopening of the event held in June 2021.
Summerfest 2021 will be an electrifying 11-day performance that revitalizes the
eminence of the long-established music festival.
Increase Attendance by 25%,
reaching at least 900,000 attendees.
Increase operating revenue by 40%,
elevating profit by 15 million.
Elevate customer retention and
satisfaction to create long-term
Increase Social Media Presence by
gaining 50,000 followers on all
Primary Target Market
35, with an income of $35,000
Lives in the United States, enjoys music
and having fun.
Secondary Target Market
55, with an income of $65,000
Lives in the United States, enjoys
socializing and eating food.
Projected total sales: $8.7 million