Comcast is the industry leader in technology and innovation and has a diverse product
line that allows it to succeed in many market conditions.
Product research and development allow Comcast to provide a different experience
than other companies.
Comcast has invested significant funds in network systems that provide a product to
consumers that is better and more unique than the competition.
In addition to product innovation, Comcast also focuses time and money on content
delivery. This is the greatest area of opportunity and is one way Comcast differentiates
itself from competitors.
In 2011, Comcast acquired NBC providing a strategic advantage that is difficult for
competitors to match.
This opened up new opportunities and viewing options for
customers, specifically including sports entertainment.
Since customer needs change over time, the original product line of television, phone,
and internet value bundles must be diversified to compete.
This led to online content
and live sports, allowing Comcast to deliver and compete in several marketplaces.