Dathel Felts
BUS 215
September 15, 2022
Chapter 5- Critique the Professionals
Professional communication is the key to delivering information that can be effectively
used to give people the information that they need to know. A lot of the times effective
communication can come without thought and become a natural habit. Usually, depicting a
message can be shown through a couple different sources of communication. A medium is either
verbal or nonverbal communication. A channel is the way it is distributed. The correlation
between a medium and a channel is both of them need each other in order to delay a message.
News about anything can come through to people through a medium channel. The example that I
have chosen that would be more effective in another medium would be social media. Taking a
look at instagram, snapchat, facebook, twitter, and tik tok, you can see how easily it is to learn
about a certain topic. Through a digital channel it would be more effective because of the
accessibility and convenience.
Learning about whats going on with a person, business, or society can be easily
communicated through social media. It is faster to see it through daily used media. When
different pages on social media can convey a message through to their followers, they can easily
access the information that they need to know. Social media communication is the best thing in
our society today. People all over the world can access the tiniest bit of information just by
looking at a post. Many individuals tend to look at social media to know whats going on, see
what people are doing, and see the way things are happening. The advantages of visual and
digital communication are the opportunities for immediate feedback from the participant, twenty-
