BSBMKG555 Dulguun Sarantuya 24-11

Greenwich English College **We aren't endorsed by this school
Nov 9, 2023
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Student Assessment BSBMKG555 Write persuasive copy
BSBMKG555 - Write persuasive copy UNIT OVERVIEW BSBMKG555 - Write persuasive copy This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy. The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. Elements To achieve competency in this unit students must demonstrate their ability to: 1. Establish content purpose 2. Prepare content 3. Finalise content Performance Evidence The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to: write at least two persuasive contents in each of the following formats: digital audio. Knowledge Evidence The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of: key features of creative briefs including: communication purpose and objective positioning strategy customer profile and positioning key messages communication tool call to action budget timeframe persuasive content requirements including: positioning key messages call to action Student Assessment v 2.0 October 2023 Page 2 of 22
BSBMKG555 - Write persuasive copy formatting requirements for content including: language writing style level of detail legislation, standards and codes of practice affecting production and delivery of copy constraints to be considered during analysis, evaluation and preparation of copy organisational policies and procedures relevant to writing copy persuasive writing techniques. A complete copy of the above unit of competency can be downloaded from the TGA website: Copyright [The assessment activities and information in this booklet are based on and customised from the 'BSBMKG555 - Write persuasive copy assessment resources provided by Precision Group Australia.] Version Control & Document History Date Summary of modifications Version 22/10/2023 Assessment information, format and structure is updated 2.0 Student Assessment v 2.0 October 2023 Page 3 of 22
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