Celebrity endorsement is big business on social media. However, reputational
damage can be significant as a result of the actions of "Brand Ambassadors" that
you work with Misplaced tweets or photos posted on Facebook can spread around
the world in minutes. whether intentionally or otherwise Brand ambassadors can put
organizations in trouble, for example by violating advertising guidelines.
Few people know that posting, tweeting or retweeting defamatory content will lead
to prosecution of the individuals or organizations involved. Tweets are just like any
other email. express or implicitly negatively comment on others, easily forward,
share or retweet. It is unpredictable what can spread. Today, UK legal regulations are
being updated and come into effect. And as such, organizations are open to the legal
risks of social media. Ignorance is not an excuse!
Ensuring that your organization quickly complies with the latest legal regulations
affecting social media is a solid foundation for avoiding the risks involved. Regulators
are publishing guidance and regulatory records (such as the FCA Social Media
Guidance) to guide industries. in social media best practices Check with your
regulator to see if there are specific recommendations for your industry regarding
social media laws.
Human error: In this era of direct, real-time public engagement, mistakes are bound
to happen. Employees may be hacked because they trust their fellow social media
users' "tribes" and may be scammed by fraudsters.
Process: Companies need to define and approve permissions, authorizations,
accesses, classifications. and the right collaborative process before it starts.
Legal: Potential issues range from compliance with privacy laws. Content ownership
Intellectual Property Infringement to HR issues such as unauthorized activities such
as harassment. discrimination and defamation
Information (collection, protection, security): Companies are required to comply with
the requirements for collecting, processing, managing and storing information.
Corporate networks should be secured to prevent confidential customer and other
information from leaking, or even across the organization. Companies should be
protected from incoming threats. When social media users accidentally introduce
malware into an organization or employees are targeted by cybercriminals Global
companies need to comply with local data protection regulations when employees
connect with each other and share documents across borders.
with these risks Your company can take full advantage of social media. "Through
good corporate governance and risk management Governance is all about how you
operate social media. Your policies and procedures... and awareness of risks and how
to manage them," according to Mennie.
First, find out who "owns" the society in your company. Social media affects many
groups within your company, such as marketing, customer service, IT, and HR. These
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SIRXOSM007 Manage risk to organisational reputation in an online setting
Answer Paper - Mercury Colleges