C SIRXOSM007 Assessment

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SIRXOSM007 Manage risk to organisational reputation in an online setting Assessment Answer Paper Qualification: BSB50620 Diploma of Marketing and Communication Training Package: Due Date: Week 4 Assessment Type: Assessment Guidelines Please read the following assessment guidelines carefully. 1. The purpose of this activity is to assess your knowledge and skills in 2. If you have any considerations that may affect your performance in the assessment, please inform your assessor immediately. Your assessor will provide you with a suitable alternative to complete this assessment. 3. Your assessor will mark your assessment and provide feedback and a grade to you via the assessment submission on Moodle. 4. If you feel the decision made by your assessor was incorrect you have the rights to appeal the grading through filling out an appeals form which will then be handle by the Academic Manager. 5. A "NYS" (not yet satisfactory) result of this task may be returned to you for a re- assessment. Re-assessments must be submitted by an agreed date with your assessor. 6. The re-assessment work must address the specific performance tasks beyond doubt for the assessor to issue a satisfactory (pass) result. A repeat NYS outcome could lead to an administration fee for further reassessment. 7. All work must be done individually. Copied work will not be accepted and By adding my name to this document, I hereby declare the work is my own and has not been copied from any other source. Student NAME: Date: September 8, 2022 Student Signature: 1 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
2 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
Please put your answer below: 1A Malicious hackers use social media to launch cyber attacks and phishing schemes to damage your reputation or obtain personal information. A new study finds that 1 in 5 businesses are attacked by malware spread through social networking platforms. This is mainly due to the nature of social media. This makes users more receptive to solicitation from strangers. Additionally, the ease with which users can connect and share information makes it ideal for spam and viruses to spread. In contrast, for many companies, the convergence of these platforms has drastically changed the fundamentals of customer engagement, marketing and corporate communications. The platform provided by social media has emerged as a new and direct and efficient way of communicating with markets and customers. 1B loss of intellectual property Employees who post information about projects they are working on. company development or other sensitive topics It could open the door to the theft of intellectual property from competitors. in the same way Employees who post content that infringes the copyrights or trademarks of other companies may put their business at risk of litigation. hacking Because social media is an online tool. It leaves users exposed to risks such as viruses, malware, phishing scams. and identity theft Hackers may use social networks to distribute malicious code. Compromise the user's computer. or access personal information about the user's identity, location, contact information, and personal or professional relationships. Company reputation Inappropriate or inflamed posts from disgruntled employees or customers can create a major backlash that can spread. Most companies agree that improper use of social media can pose a serious reputational risk. Additionally, employees who disparage a competitor's product or service could expose the business for damages related to defamation. 2A employee interaction Social media offers new ways to Let employees interact with each other. This can result in negative behaviors that affect the workplace. Although businesses 3 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
Employees' personal lives should not be monitored. But claims of bullying or sexual harassment need to be investigated vigorously and quickly. Employment screening Although it can be tempting to find a prospective or current employee's Facebook profile. But your company's risk of liability increases if your hiring (or firing) decision is based on information found on social media. For example, a Facebook post may reveal information about religious affiliation. of a person's sexual orientation or other personal information That could lead to allegations of discrimination later on. in some jurisdictions It is currently illegal for employers to request social media passwords from employees, so make sure your current employment selection practices are in line with the changing laws. Compliance Improper use of social media can cause compliance concerns in some industries. For example, organizations subject to HIPAA privacy regulations need to ensure that social media will It does not become a channel for sharing patient information. 2B Social media typically sits in the marketing department. This is because the importance and impact of funnels grow beyond marketing to cover things like customer service and community engagement. The added sophistication of who is ultimately responsible for maintaining social media channels. One argument is that marketing should belong to social media. And there are policies and procedures to prevent misuse of corporate social accounts. Still, others like customer support and local teams need account access to publish updates and timely responses. IT departments may have something to do to prevent misuse of corporate social media assets. HR is normally involved in cases where employees act against the best interests of the organization on social media. Confusion about responsibilities between departments It doesn't help to avoid serious social media blunders. 2C Employees are the foundation of any organization, which is the key to success. But there are also social media risks. ranging from disgruntled employees who own corporate accounts to post personal comments. Employees leave the organization and take their account username and password with them. to local teams that create local social media accounts without central control or disclosure. The lack of supervision of employees' social activities can prove to be a major risk to corporate social media. at the beginning of this year A former employee of Badlands National Park in America sent three climate change tweets through the company's account. The act was seen as a protest against the newly elected president. That is Donald Trump's 4 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
stance on climate change. The tweet was later deleted, and the organization later tweeted that it regretted the "false" tweet. This situation can be prevented by using a corporate social media management platform. This allows content to be reviewed in advance before it is released to the public. 2D Many employees have direct access to corporate social media channels. (They may also create their own accounts) giving them the power to rename the social media channels they should choose. There are cases when former employees move to competing businesses. Rename the previous corporate social media channel. and started contacting fans and followers on behalf of the new company immediately The need for good contracts and agreements between employers and employees on social media is paramount. What may seem like stealing to one person may be completely legitimate in the eyes of another. 3A Sharing passwords is very common. (Completely spoils the purpose of having a password!) In general, Employees must share their password and login details to access the company's social media accounts. in a large multidimensional organization Hundreds of employees may share passwords to access a single account. There is a huge risk of rogue posts being published. And there's a very low chance of being able to identify which team or team members a post is from. 3B Many customers turn to social media for resources and raise concerns about products and services. One survey reported that 68% of respondents felt social media sounded better (Oracle). However, many of the teams responsible for corporate social media weren't prepared to handle a large number of customer service questions. a lot and lack the skills and knowledge necessary to respond effectively. Oftentimes, social media teams will try to encourage customers to use alternative channels for customer support issues or to try to take the issue "offline". at that moment This is a great example of an organization that gets social customer service right! 3C 5 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
Celebrity endorsement is big business on social media. However, reputational damage can be significant as a result of the actions of "Brand Ambassadors" that you work with Misplaced tweets or photos posted on Facebook can spread around the world in minutes. whether intentionally or otherwise Brand ambassadors can put organizations in trouble, for example by violating advertising guidelines. 4A Few people know that posting, tweeting or retweeting defamatory content will lead to prosecution of the individuals or organizations involved. Tweets are just like any other email. express or implicitly negatively comment on others, easily forward, share or retweet. It is unpredictable what can spread. Today, UK legal regulations are being updated and come into effect. And as such, organizations are open to the legal risks of social media. Ignorance is not an excuse! Ensuring that your organization quickly complies with the latest legal regulations affecting social media is a solid foundation for avoiding the risks involved. Regulators are publishing guidance and regulatory records (such as the FCA Social Media Guidance) to guide industries. in social media best practices Check with your regulator to see if there are specific recommendations for your industry regarding social media laws. 4B Human error: In this era of direct, real-time public engagement, mistakes are bound to happen. Employees may be hacked because they trust their fellow social media users' "tribes" and may be scammed by fraudsters. Process: Companies need to define and approve permissions, authorizations, accesses, classifications. and the right collaborative process before it starts. Legal: Potential issues range from compliance with privacy laws. Content ownership Intellectual Property Infringement to HR issues such as unauthorized activities such as harassment. discrimination and defamation Information (collection, protection, security): Companies are required to comply with the requirements for collecting, processing, managing and storing information. Corporate networks should be secured to prevent confidential customer and other information from leaking, or even across the organization. Companies should be protected from incoming threats. When social media users accidentally introduce malware into an organization or employees are targeted by cybercriminals Global companies need to comply with local data protection regulations when employees connect with each other and share documents across borders. 4C with these risks Your company can take full advantage of social media. "Through good corporate governance and risk management Governance is all about how you operate social media. Your policies and procedures... and awareness of risks and how to manage them," according to Mennie. First, find out who "owns" the society in your company. Social media affects many groups within your company, such as marketing, customer service, IT, and HR. These 6 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
groups play different roles and often have different views on how to use society. Governance brings those people together to ensure that social media strategies align with overall business strategies. Stay away from long and boring policies. and create engaging policies that encourage employees to use social media instead. 4D As more and more employees begin to adopt and rely on these new ways of working. Technology needs to be reliable to avoid business interruption. Processes should be put in place to address technology issues quickly. Companies also need a crisis management plan that outlines what to do when something goes wrong on social media. and how to use social media in times of crisis and then have to follow Consider how your company will comply with local and industry rules and regulations, including privacy and data protection, advertising, record keeping. and supervision For companies planning to deploy social enterprise platforms Set goals and strategies to implement them. including policy awareness and training Not everyone in your organization is social. Consider developing a training program so your employees can confidently socialize. Ready to inform you of the risks "Cultivating the right behavior from the start is a critical issue in governance," Menney continued. Mission ValleyView Publishing (ValleyView) will be the Australian market leader in the provision of quality resources for tourism and the environment. Goals To raise environmental, cultural and social awareness through the provision and development of relevant and up-to-date travel and leisure guides. To promote the growth of tourism and related activities by providing tourism and leisure guides at local, regional and national levels. To produce innovative and high quality products at the forefront of technology development. To gain international recognition for ValleyView products. To provide resources for people of all ages and abilities. Recognized as a company that promotes good environmental practices. To support and promote tourism activities within the local community. To develop and maintain a harmonious and productive work environment. Marketing Objectives Maintain positive steady growth each month. Increase market penetration every quarter. Generate increased brand awareness quantified by reactions/ feedback of customer. Financial Objectives Decrease customer acquisition costs by 1% a quarter. Continue to decrease variable costs through efficiencies gained from experience. 7 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
Increase profit margins by 0.5% per quarter. Target Markets ValleyView will market its products to two distinct market segments: 1. End users - Australian and overseas tourists with special needs and interests who like adventure travel 2. Resellers - Regional distributors who buy products at a wholesale price and resell through their own business 8 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
Positioning ValleyView will position themselves to be Australia's market leader in the provision of quality resources for tourism and the environment. ValleyView will benefit from its first market entry in the print marketplace to retailers. ValleyView will strive to leverage this position to build and strengthen its brand in the marketplace. As a small company looking to grow, ValleyView is attentive and flexible in meeting customer needs. ValleyView products have design features that make them competitive. In addition to these design features, ValleyView also competes on price. Strategies The sole objective is to position ValleyView as the market leader in Australia in providing quality resources for tourism and the environment. ValleyView will strive to increase sustainable market penetration. The marketing strategy will first try to build customer awareness about new products, then develop the customer base and work to build strong customer loyalty. The message that ValleyView offers quality resources for tourism and the environment. This message will be communicated in several ways. The first is through ValleyView's online sales and order form participation, the second is through ValleyView's social media presence, and the third is through digital advertising and product placement on ValleyView. Influencer websites and social media presence The final method of communication ValleyView will use is through its regional dealer wholesale catalog online. These online catalogs are available to regional distributors by logging into the ValleyView website. Two traditional tools to use for business opportunities include the following: Print Marketing Materials: Print marketing materials are an incredibly successful method for consumers, consumers, business associates. and prospective investors in brand advertising. Marketing materials are written documents for the marketing of businesses and services by business people. Promotion: In business, promotion takes place as you speak to the public to persuade them to buy your goods and services. Organizations often promote their names, products, and services in an effort to draw them to their target market. Marketing Mix ValleyView 's marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service. Products - ValleyView's product mix will appeal to busy, enthusiastic and environmentally conscious people. Pricing - ValleyView's pricing model is designed to be competitive. And at the same time, it gives ValleyView and its distributors fair profits. Location - All products are available from the ValleyView website. Promotions - ValleyView uses different methods. Plenty for advertising and promotional campaigns - see strategy section above. Marketing Research In the early stages of developing a marketing plan for any new product, ValleyView organized a range of focus groups. Many groups with views on customers These group discussions are developed from the connection of existing customers and regional distributors. and through interactions/introductions at local publications and trade shows. The goal of group conversations is to get a lot of information from positive customers. ValleyView takes great care in facilitating discussion groups. Try to make sure the results are as accurate as possible. Groups range in size from seven to nine people. 9 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
Group discussions are recorded so ValleyView can review them more carefully after the fact. Overall, discussion groups provide ValleyView with a wealth of information which is helpful for them to start and grow their business. 10 | P a g e SIRXOSM007 Manage risk to organisational reputation in an online setting Answer Paper - Mercury Colleges
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