BA1269Lesson01IntrotoStrategy

.pdf
School
National University of Singapore **We aren't endorsed by this school
Course
BUSINESS LAW
Subject
Business
Date
Sep 26, 2023
Pages
24
Uploaded by CommodoreFog12133 on coursehero.com
Lesson 1: Introduction to Business Strategy BA1269 Business Strategy & Ethics 1
What is Strategy? 2
What is Strategy? "Strategy is the direction and scope of an organisation over the long term , which achieves advantages for the organisation through its configuration of resources within a changing environment , to meet the needs of markets and to fulfil stakeholders' expectations " - Johnson, Scholes and Whittington (2008) Company Long term Medium term Short term Configuration of Resources Advantages to meet needs of markets and fulfil Stakeholders' expectations Changing Environment and Competition 3
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